Protecting the Magical Years
To create a safe, inspiring, and engaging global ecosystem dedicated to nurturing the potential of children ages 0–17 years through education, creativity, care, and empowerment.
To become the world’s leading platform for children’s growth and development — where every child feels valued, protected, and free to explore their magical years.
Annakay Whitfield, Founder and CEO of Prime Kids, envisioned a space where children could safely explore, learn, and thrive. Born in Jamaica, her passion for children’s development inspired her to create the world’s first global children’s ecosystem — a connected world of care, education, creativity, and fun. Prime Kids stands as a movement that celebrates every child’s uniqueness and potential.
Prime Kids was officially incorporated in Jamaica, marking the beginning of a new era for child-centered services.
Introduced four foundational divisions — After Care, Tutoring, Travel, Cosmetics, and Events — each designed to nurture and support children holistically.
Launching our Education Division: Prime Kids Preparatory — where early learning meets innovation and creativity. Registration opened January 2026 and closes July 2026.